Directly Sourced from the Legend
Handcrafted in Joynagar by the GI-tagged specialists: Shyam Sundor Mistanno Bhandar.
Nationwide Freshness
Specialized Packaging ensures your Nolen Gur and Moa arrive in
perfect, fresh condition.
Pure Ingredients, Rich Flavor
24X7 Customer Support
Top Picks of the Season
Trusted by Dignitaries
Ranjit da with Sourav Ganguly at Sourav Ganguly's house.
Ranjit da and Bablu da with Mir at Shyam Sundor Mistanno Bhandar.
Ranjit da with Sourav Ganguly at Sourav Ganguly's house.
The GI-Tag Story: Heritage Sourced from Joynagar
Experience the meticulous, centuries-old tradition behind every piece of Moa and Nolen Gur.
Certified Authentic: The Power of the GI-Tag
Our Joynagar Moa is not just any sweet; it holds the prestigious Geographical Indication (GI) tag. This certification guarantees its origin to a specific region and ensures it is handcrafted only by traditional artisans, just as it has been for over 200 years. We partner directly with master sweet-makers Shyam Sundor Mistanno Bhandar in Baharu, Joynagar, eliminating middlemen and ensuring every piece is a genuine representation of Bengali heritage, delivered fresh to you.
Key Ingredients: Kanakchur Khoi and Nolen Gur.
Nolen Gur: Hand-Harvested Liquid Gold of Winter
Experience the true taste of winter. Nolen Gur (Date Palm Jaggery) is a coveted, highly seasonal delicacy. It requires skilled Shiulis (tappers) to collect the sap only in the cool hours before dawn. The result is a smoky, intensely caramel-like flavor unmatched by regular sugar or jaggery. We guarantee our gur is 100% pure, unadulterated, and sourced within hours of the tapping process, ensuring you get the freshest, most aromatic "liquid gold."
Flavour Profile: Smoky, Caramel, Earthy.
